This Week in Esports & Gaming w/ Mark Cai Feb. 21-27
Esports Shows Global Solidarity
This Week in Esports/Gaming
2.21-2.27, 2022
Top Three
– Esports space backs up Ukraine
– Apex Legends Mobile coming to 10 countries
– Nintendo acquired SRD Co.
Partnerships
– 7-Eleven x Psyonix
– ONE Esports x Mobalytics
– PepsiCo x Envy Gaming
– Moonton x Esports Middle East
– Liquipedia x OVHcloud
– ESL Gaming x ESPAT, Müllermilch
– INIT Esports x ESTV
– Talon Esports x SteelSeries
– GodLike Esports x Rahul Tewatia
Finance + M&A
– Tencent acquired 1C Entertainment
Workforce
– Mellina (Mel) Kong (Gaming Influencer Operations) → TikTok
– Tjodolf Sommestad promoted to president at King
– Gareth Jones promoted to head of Playdemic Studios
– Matthew Boyd (Head, Research + Insights), Chris Insolera (VP, Sales) → TSM
New Stuff
– GameSquare Esports launched Fourth Frame Studios
– FACEIT launched esports ad platform
Follow #MoreMark for more #Business recaps in #Gaming and #Esports!
—
Mark Cai
