This Week in Esports & Gaming Aug. 2-8, 2021
EPIC GAMES UP, ACTIVISION BLIZZARD DOWN
This Week in Esports/Gaming
8.2-8.8, 2021
Top Three
– T-Mobile, State Farm, Kellogg Company, IBM dropped partnerships with Overwatch League
– Ariana Grande to headline Fortnite Rift Tour
– Gen.G x Jay Park on LoL team song
Partnerships
– FTX x LCS
– FaZe Clan x McDonald’s
– Under Armour x NickMercs
– DarkZero Esports x Resorts World Las Vegas
– Alpha Esports x Mais Esports
– Cinemark x Free Guy
– Garena Free Fire x Brazilian Football Confederation
– ReKTGlobal x Breakaway Music Festival
– NASCAR x Allied Esports
– Evo x Visible
Finance + M&A
– Unusuall: $3.6M seed funding
– Exit Games: $50M investment
– Zynga acquired StarLark for $525M
– Netmarble acquired SpinX Games for $2.19B
– Embracer Group acquired 8 companies
Workforce
– Mecole Hardman (Personality) → Kansas City Pioneers
– Frank Sagnier (Board Member) → NDreams
– Carlos Mas Rodriguez (VP, Gaming Product) → Homa Games
– Jaime Gine (CEO), Mihai Pohontu (Executive Chairman), Brian Waddle (Head, BD) → Amber
– Bob Slinn (VP, BD) → FunPlus
New Stuff
– Costão do Santinho Resort to build $57.2M gaming venue
– Activision to release new Call of Duty Mobile title
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Best,
Mark
—
Mark Cai
