This Week in Esports by Mark Cai 2.1-2.7
MARKETING PERSONNEL MOVES IN GAMING
๐ฅ ๐๐ก๐ข๐ฌ ๐๐๐๐ค ๐๐ง ๐๐ฌ๐ฉ๐จ๐ซ๐ญ๐ฌ/๐๐๐ฆ๐ข๐ง๐ ๐ฅ
๐.๐-๐.๐, ๐๐๐๐
๐๐ง๐ผ๐ฝ ๐ง๐ต๐ฟ๐ฒ๐ฒ๐
– Danish org North Esports announced closure
– TT Voice raised $100M Series B
– Verizon x National Football League (NFL) x Epic Games
๐ค๐ฃ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ๐๐ค
– Astralis x Tivoli Gardens
– Los Angeles Football Club (LAFC) Gaming x McDonald’sโs
– FunPlus Phoenix x Herman Miller
– Immortals Gaming Club (IGC) x HotelPlanner.com
– FaZe Clan x United Talent Agency
– Misfits Gaming Group x Zoomph, Tokyo Time Ltd
๐ธ๐
๐ข๐ง๐๐ง๐๐ + ๐ &๐๐ธ
– Razer Inc. to acquire Controller Gear, announced breakeven profit for 2020
– Anzu.io raised $9M in funding round
– Nerd Street Gamers raised $11.5M in funding
๐ข๐ช๐ผ๐ฟ๐ธ๐ณ๐ผ๐ฟ๐ฐ๐ฒ๐ข
– Ryan Crosby joined Riot Games to head marketing/consumer products
– David W. Riggs joined Panda Global to oversee sales/sponsorships
– Hung Tran and Haleigh Durkin join CSL Esports to bolster marketing
๐๐ก๐ฒ๐ ๐ฆ๐๐๐ณ๐ณ๐
– Brawlhalla announced $1M esports prize pool
– OWL Contenders canceled in South America
– ESL Gaming opened esports studios in Australia
– ASUS ROG launched Esports Academy in India
Follow #MoreMark for more #Business recaps in #Gaming and #Esports
#partnerships #linkedin #marketing
—
Mark Cai