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Cynopsis 10/24/24: Metaphor: ReFantazio is a winner; Advertisers finding success in gaming

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Medias First Morning Read
 

Thursday, October 24, 2024

Good morning! It’s Thursday, and this is your monthly Gaming Brief.

Goku and the gang are back. Anime fighting games are back in vogue this month thanks to the release of Bandai Namco Entertainment’s Dragon Ball: Sparking! ZERO on Oct. 11. The title has sold over three million copies since its launch and has vaulted to the top of Steam, boasting over 100,000 active players the day of its release. Dragon Ball is a legacy anime series and brand that has been ongoing as a television show, manga or video game, for the past 40 years.

Dragon Ball: Sparking! ZERO is an arena fighting game in which the action unfolds on a flat stage with 3D movement and the player’s camera situated behind their fighter. This unique experience differentiates it from the Tekken and Street Fighters of the world; it also has destructible environments and 182 playable characters. The game is a direct sequel to the Dragon Ball Z: Budokai Tenkaichi series, which appeared on the PlayStation 2 and Wii over 15 years ago.

Nostalgia for the days of the old console series is one prominent drivers of the game’s early success. Players are also excited to pilot old and new Dragon Ball characters that haven’t been together in a fighting game title on modern consoles or PC.

GAMING NEWS

Metaphor: ReFantazio might be the game of the year, according to critic and player reviews that gave it a perfect or near-perfect score. The fantasy role-playing game developed by Japanese developer Atlus, known for making the Perona series, has sold over one million copies following its release on Oct. 11. Metacritic has the title at a 94% approval rating across multiple publications and a 9.3 score from players. The political intrigue of the storyline and the heart-pounding action of its turn-based mechanics and real-time battle combat have drawn in critics and players alike.

The League of Legends World Championship continues to attract high viewership as the tournament progresses. According to Esports Charts, millions of viewers across multiple platforms saw the most-watched matches of the event, many featuring the most popular teams in esports, like T1 and G2. The semifinal matches are this weekend, taking place in the Adidas Arena in Paris. The already massive viewership is expected to continue rising for the Riot Games title as more fans tune in for the final games of the season.

Warhammer 40,000: Space Marine 2 is still going strong with 4.5 Million copies sold, publisher Focus Entertainment announced on Oct. 16. The hack-and-slash third-person shooter pulled in more than double its initial launch sales after just over a month on the market. A third installment in the franchise is all but confirmed; however, the developer said it plans to support the game post-launch with new content and gameplay updates for at least a year. This should give fans more time to immerse themselves in the franchise while giving the developers more space to get the next title rolling.

2K and 31st Union’s new Roguelike Hero Shooter Project Ethos could be the next Concord, thanks to its tired genre conceit. The game is a free-to-play hero extraction shooter with roguelike elements that, much like Concord, is coming out well past the genre’s height. Project Ethos was made by former Dead Space, Call of Duty and Blizzard developers and looks like a mishmash of elements from those titles. The game is only in its trial phase, as players got to test out an early version of the PvPvE extraction mode from Oct. 17 through Oct. 20. Whether it will receive the same fate as Concord remains to be seen, as it won’t cost a flat fee to purchase. Still, the similarities are too obvious for most to ignore.

SPONSORSHIP & ACTIVATION

55% of young gamers say most or all of their interaction with friends happens inside a game, according to Hub Entertainment Research’s annual Gaming 360 study. The report found that gaming plays a central role in the lives of young consumers, ages 16-24, with 91% reporting playing mobile, console or PC video games. Young people aren’t idly playing games and consuming content. Instead, they are building relationships and fostering community through these digital playgrounds. According to the study, older gamers spend two-thirds of their time playing games alone, while younger consumers spend most of their time playing multiplayer games. The report also found that 68% of the younger demographic game with friends they also see in-person while 48% play with friends they have never met offline. This presents an opportunity for brands to monetize content in these spaces as the younger generation looks to express themselves via in-game content like skins. Among gamers who play Fortnite, 75% of 16-24-year-olds said they have paid for in-game DLC, and 20% said they became a fan of an artist they found through discovering them in Fortnite Festival, a game mode built around the music of popular artists like Billie Eilish. “These results illustrate why it’s so critical for media companies to adapt to the tastes of a new generation of consumers,” Jon Giegengack, Principal at Hub, said in a statement. “There are ways for video platforms to lean into this change; Disney’s investment in Epic Games and Netflix’s growing gaming capabilities are good examples. But it’s critical to accept that young consumers won’t ‘grow out’ of their passion for things like gaming or social video.”

Gaming ad spending is regularly included in advertisers’ budgets, according to an Advertiser Perceptions report. The 2024 third-quarter survey found advertisers are finding success in spending on gaming promotions to increase brand engagement and awareness, especially for hard-to-reach target audiences. Advertisers will mainly target mobile gamers and around-the-game ads in 2025, but many expect to increase their console and PC ad spending next year. The report also found brand safety concerns around advertising through games have gone down slightly and are no longer the top concern for companies compared to 2024. Advertisers are coming around to spending more on gaming to get hard-to-reach demographics to recognize brands, while trepidation about these partnerships continues to wane, if only slightly.

ESL FACEIT Group will pump $22 million into its Counter-Strike ecosystem in 2025 and 2026, the company announced on Oct. 18. EFG will give about $11 million next year and the one after to teams and players participating in its ESL Pro Tour circuit for flights, stays, and practice setups for tournaments worldwide. The circuit is getting an overhaul next year to adhere to Valve’s new tournament operation guidelines, and the company said its rework aims to build “a cohesive and sustainable ecosystem.”

Scholastic esports platform PlayVS is partnering with AI esports coaching platform Omnic.AI to help students improve their skills with game analysis via machine learning. Omnic’s flagship product, Omnic Forge, uses AI to analyze gameplay footage to find areas where players can improve and then offer advice to users across VALORANT, Fortnite, Rocket League and Overwatch 2. The deal will let students use the product for free, while PlayVS will help train with AI through its scholastic coaches. “Teaming up with Omnic.AI represents a significant leap forward in how we support and develop young gamers,” Jon Chapman, the CEO of PlayVS, said in the announcement. “Their innovative technology will help our community refine their skills and stand out among other gamers, empowering them to continue to refine their craft and reach new heights in and out of the world of esports.”

Sports Media Awards

Launching January 2025

Gear up—the Cynopsis Sports Media Awards are making a powerful comeback in 2025! With brand-new categories, an upgraded venue, and a fresh event date, this year promises to deliver like never before.

Want to see how your work stacks up? Check out last year’s top winners and get a head start on your submissions! This is your moment to be part of an iconic event that celebrates the game-changers in sports media. Stay tuned for exciting updates—you won’t want to miss it!

Check out 2024 Winners

STREAM HATCHET INSIGHTS
Crowning a New King of Fighting Games and Anime Arena Fighters

Dragon Ball: Sparking! Zero made an impressive debut, surpassing other popular fighting games with 14.7M hours watched on live-streaming platforms, outperforming Super Smash Bros. Ultimate (14.2M) and Street Fighter 6 (13.6M). This success highlights the global appeal of anime arena fighters, with Dragon Ball: Sparking! Zero redefining its niche through engaging content, such as canon-breaking missions and a massive roster of 182 characters. This performance outshined other anime arena fighters like Demon Slayer and My Hero One’s Justice 2, showcasing the game’s strong live-streaming presence.Read more on Stream Hatchet‘s website.

INDUSTRY

TCG Card Shop Simulator, a game developed by a single developer, was one of Steam’s top-selling and most-played games this month. The game is exactly what its name suggests: players open and run a local card game store by ordering cards, stocking shelves, hosting events and expanding their operation. There are deeper gameplay elements like packing and selling rare cards and spraying stinky customers with air freshener. Still, the O.P.Neon Games title has a simple gameplay loop and has fascinated players and streamers alike.

Call of Duty: Black Ops 6 is set up to be the biggest AAA release in 2024, thanks to its strong pre-sales and beta participation. The Treyarch and Raven Software co-developed game will be released on Oct. 25 and is already one of the top-selling titles on Steam for over three months. Call of Duty is always one of the top-selling games of the calendar year, due to its consistent releases and steady flow of content. But the sixth installment of the Black Ops storyline is set up for monster numbers because of player anticipation around the series and the return of classic Call of Duty Zombies. If the game’s trailer views are anything to go by, Black Ops 6 should be another blockbuster for publisher Activision Blizzard.

Unity has released Unity 6 globally as the company attempts to rehab its image after backlash from a September 2023 announcement that would have added high costs for developers using its engine. The canceled pricing scheme would have charged game makers for each installation of their titles after a specific limit instead of a per-user scheme it had followed before. The announcement caused a significant outcry and was shortly followed by the retirement of its CEO, John Riccitiello. Unity announced last month that it had canceled its runtime fee altogether. Whether this new release and fee change will bring developers back to the table and away from Epic Games’ Unreal Engine remains to be seen.

Riot Games removed Bleed Esports from the Valorant Champions Tour Pacific league because it failed to meet the guidelines of the team participation agreement and had “persistent operational failures,” the developer announced on Oct. 4. Riot said it has replaced Bleed in the league with Boom Esports. The Southeast Asian esports organization released a statement the same day confirming that it failed to meet the league’s TPA in a “satisfactory manner.” Bleed was reportedly late in paying its Valorant players by several months. On Oct. 11, Bleed’s Counter-Strike 2 coach Aleksandar “Kassad” Trifunovi publicly accused the company of owing hundreds of thousands of dollars in player salaries, buyouts to other esports teams and prize money across multiple teams. The organization responded with a statement saying its CS2 players have been paid their salaries up to August, with their September payments pending. Kassad responded to Bleed by posting the amount owed to him and many others on social media. Bleed has not posted on social media since Oct. 11, and its CEO, Mervyn Goh, has not yet made a public statement.

The Tempest Awards featuring the Top Women in Esports & Gaming

Things are about to get real spooky…

Fall has arrived, and with it, the thrilling vibes of spooky season! But fear not—this is no trick! Treat yourself to a complimentary pass for the Tempest Awards Virtual Ceremony on October 29th, 2024, from 1-3 PM ET, featuring the 2024 Top Women in Esports and Gaming. Join industry giants like MasterCard, Progressive, AT&T, and many more as we celebrate the best in gaming.

Secure your spot

Cynopsis Team

Robbie Caploe
VP/Group Publisher
[email protected]Lynn Leahey
Editorial Director[email protected]Kerry Smith
Division PresidentAccess Intelligence		 Albert Nassour
Executive Director of Sales917-545-3129
[email protected]Stephanie Cronk
Senior Marketing Director[email protected]		 Cynopsis Job Listings Sales
Rob HudginsCynopsis General Inquiries
[email protected]

CynopsisJobs
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