11/11/21: Miller turns tank for Overwatch League; Team Liquid’s Coinbase assets; Nerd Street Gamers’ new digs

Thursday November 11, 2021

Good morning! It’s Thursday and this is your weekly Esports Brief. Overwatch League is getting a shakeup at the top as Activision Blizzard announced that senior business operations manager Sean Miller will take on oversight of the league, which will play next year on an early build of Overwatch 2. Jon Spector, who had been running the league, will take on the role of commercial leader for the overall Overwatch brand. In his announcement tweet, Miller stated that he was looking to make “the 2022 season on [Overwatch 2] the most epic one yet.”  “It is hard to believe that it has been nearly 5 years since I joined Blizzard to help launch the Overwatch League,” Spector wrote in the announcement. “I have had a truly special journey from the day we opened Blizzard Arena in 2017 all the way to watching the Shanghai Dragons complete the ultimate redemption story a few months ago. I feel deeply fortunate to have shared countless, unforgettable experiences with all of you and an incredible group of coworkers, partners, teams and players.”

COMPETITION The League of Legends 2021 World Championship delivered record numbers for the event, as the eleventh tournament for the sport (not counting data from Chinese streaming services) drew over four million concurrent viewers at peak, with an average number of nearly 1.3 million, up 16.5% over last year’s edition of the series, according to Esports Charts. Overall, viewers spent more than 174.8 million hours watching Worlds 2021, which was broadcast for 134 hours. This is the highest result among all tournaments. Worlds 2021 outpaced Worlds 2020 by almost 25%. Meanwhile, the return of the PGL Major Stockholm CS:GO Major after a two-year void drew in a high audience of 2,570,144 concurrent viewers, according to Esports Charts, to set a record for the title. Na’Vi made history by being the first CS:GO team to win a Major without dropping a map, and they took home the lion’s share of the $1 million from the prize pool.  BLAST is aligning with Fortnite to produce and deliver this month’s FNCS Grand Royale across the weekends of November 11-14 and 19-21. The FNCS Grand Royale will be the final competition of 2021 and the year’s largest prized Fortnite event, with a share of just over $5 million up for grabs for players around the world. Two additions to the event include the introduction of player cams that will help bring viewers closer to the action, and a live hype show on Nov 19. The Hype Hour Show will host interviews with players, provide analysis from popular casters, and feature important Fortnite Competitive announcements for 2022.  Save the date! Who is ready to join the “Masters of the Metaverse”? A new virtual event taking place on Dec. 7 that will give you the blueprints to successful activation in this hot arena. Click here to register and get more details! DreamHack is cranking up the experience for Dreamhack Winter, running Nov. 25-28 out of Sweden, offering attendees four days of LAN activities, an expo, and main stage activities, such as music acts. The expo, mainstage and other on-site activities will be housed in the LAN halls, and feature performers that include Loam, DJ Mangoo and Wahlstedt. “DreamHack has always been a place where you can come to connect, explore, win, play, and be yourself — so to be able to offer our first in-person in Sweden, where DreamHack began, means alot to us,” said Marcus Lindmark, President DreamHack, SVP Project and Event Operations at ESL Gaming. “Gaming brought, and kept, us together over the last year and a half, so we know how much our visitors have missed these festivals and the community they offer. We have followed the guidance of health officials to implement some safety measures that we believe will allow everyone to have a safe experience at DreamHack Winter.”  Krafton Inc., the holding company for PUBG Studios, announced details for the PUBG Global Championship 2021. The global tournament, set to run from November 19-December 19 will feature 32 of the world’s best PUBG esports teams and a prize pool of $2m (~£1.48m). The event will operate a LAN/online hybrid system hosted in Incheon, South Korea. The NBA 2K League announced that Mavs Gaming won the NBA 2K League Draft Lottery and will have the first overall pick in the 2022 NBA 2K League Draft. Cavs Legion GC will have the second overall pick, and Bucks Gaming will have the third overall pick. The date of the 2022 NBA 2K League Draft will be announced at a later date. GCN and Van Wagner unlocked plans for the second-ever Collegiate Esports Invitational Featuring Valorant, launching Nov. 13 with the top eight teams moving on to the quarterfinals on November 20. The championship rounds will begin on November 21 and will be streamed live on twitch.tv/CollegiateEsportsInv. The event is free to enter and open to all students from the 110 colleges and universities across the nation in the America East Conference, Big South Conference, Big West Conference, Colonial Athletic Association, Metro Atlantic Athletic Conference, Southland Conference, Sun Belt Conference, West Coast Conference, Western Athletic Conference and the Central Intercollegiate Athletic Association.

STREAMHATCHET Although the hype around battle royales isn’t what it once was, viewership for the genre is still very healthy. Millions of viewers are tuning into Twitch and YouTube Gaming to watch Fortnite, COD: Warzone, and Apex Legends. But what about mobile battle royales? They may not be as popular in North America, but games like Garena Free Fire and PUBG Mobile are generating massive viewership. Recently, Garena Free Fire has surpassed Fortnite as the most watched battle royale of 2021. Does this set the stage for the genre to be mobile dominated in 2022? · As of the end of October, Garena Free Fire amassed 1.08B hours watched compared to Fortnite’s 1.02B.  · Mobile games have been on the rise across North American streaming sites in more than one genre. While Garena Free Fire is dominating battle royales, games like Mobile Legends: Bang Bang and Arena of Valor have been growing their MOBA viewership.  · With mobile games having a bigger impact on live streaming, brands could have a unique opportunity to engage with a new demographic of live streaming audience. Publishers and tournament organizers could also capitalize on the growing mobile esports scene in North America via new leagues and events. For more data and insights about game viewership on live streaming sites, please visit www.streamhatchet.com.

SPONSORSHIP & ACTIVATION Team Liquid is partnering with Coinbase in a four-year deal “aimed at creating and delivering content that resonates with fans and highlights the crossover between gaming and crypto-curious audiences.” The partnership will feature multiple collaborations and integrations across Team Liquid’s offerings, while the companies will look to develop technology that elevates the overall fan experience. As a presenting partner, Coinbase will enhance Liquid+ — Team Liquid’s community platform — with a variety of new themed experiences and activities, including the launch of the Liquid+ Mobile App (Nov. 16) and the inaugural Liquid+ Scouting Combine (Q1 2022). Separately, Coinbase will bring its commerce and payments expertise to Team Liquid through the integration of a crypto-based payment feature for the TL store. Four professional esports organizations are recruiting League of Legends super fans ranked Gold or below to play on their roster as pros, at least for one weekend, courtesy of the Immortals Bronze Battle Presented by Bud Light, an arena for the best of the average to compete on behalf of Immortals, Team Liquid, Counter Logic Gaming or Evil Geniuses. On December 4-5, the competition for superfan superiority will commence live on Bud Light’s Twitch channel with hosts and casters CaptainFlowers and Ovilee May.  Mobile esports organization Tribe Gaming locked in a sponsorship with Ford. With the deal, Tribe will produce content featuring Ford vehicles, including an episodic series where top Tribe creators explore and build deeper connections with their largest geographic communities. Additionally, the parties will collaborate to tell the stories of some of the most influential content creators in all mobile gaming for the very first time. In addition, Ford will provide Tribe a fleet of Tribe-branded Ford vehicles.

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PLATFORMS Paidia, described as an inclusive online gaming community that “empowers women and allies of all genders to safely connect, learn and play,” launched the beta of its portal with an eye toward gamers in search of a “supportive, inclusive and kind community.” Following the launch of Paidia, comes their new podcast “The Move Makers Podcast” hosted by Paidia advisor, Audrey Adair and offering one-on-one interviews with women throughout the games industry. Joining team Paidia as official ambassadors are Jeannail Carter, Stephanie Harvey and Kelsey Impicciche, Xbox Canada and Razer will also join as founding partners. The Global Esports Federation named GosuGamers as the official media partner for the inaugural Global Esports Games with the portal set to host exclusive content from the competition on its website and across its social media channels. The first event will take place in Singapore from Dec. 17-19.

TEAMS Big news over the week with the official debut of OpTic Texas and merger of Envy Gaming and OpTic Gaming. The Texas-based Call of Duty League franchise position previously held as the Dallas Empire will be rebranded to OpTic Texas for the 2022 Call of Duty League season. Through the transaction, OpTic Gaming leader Hector “HECZ” Rodriguez joins the combined companies’ ownership group and will serve as President of OpTic Gaming.  Cloud9 Esports is evolving its Training Grounds youth development initiative into a full-fledged afterschool program in partnership with tennis champion Serena Williams. A program for middle and high schools, Training Grounds emphasizes the values of teamwork, critical thinking and sportsmanship within the context of competitive gaming. “We’re thrilled to partner with Serena Williams, truly one of the greatest tennis champions of all time, to teach our coaches the best way to inspire and train aspiring young athletes,” said Samir Bolar, Executive Director at Training Grounds. “As we transition our Training Grounds program into schools, Serena’s ‘Champion’s Mindset’ course will be an essential coaching tool in developing young gamers that are goal-oriented, healthy, and resilient.”  FC Barcelona announced their entry into League of Legends. The club will now take part in the Superliga, the top League of Legends league in Spain, beginning with the 2022 season. Fnatic revealed a new partnership with New York Institute of Technologywhich will see the esports organization and university collaborate on two pioneering pieces of research exploring the effects of upper and lower body compression sleeves on professional gamers.  Misfits Gaming cemented a partnership ellesse in a multiyear partnership to become the official sports and lifestyle apparel provider for the team for its properties across Europe and North America. The custom-designed “Pro-Kit” jersey collections for Misfits two League of Legends teams, Rocket League team, Minecraft and the Misfits Academy are now offered at the Misfits Gaming web store and ellesse.com,  IMC and Team Liquid are launching their second IMC College Clash 2,CS:GO edition, doubling in size to 2,000 participants. The event will see three open tournaments in Australia & New Zealand, Europe & UK and North America & Canada, and run the first two weekends of December.

INDUSTRY Nerd Street Gamers revealed the completion of their new campus in Philadelphia, titled The Block, where the company will now claim as headquarters. The facility includes Localhost, the company’s dedicated esports arena, which will host esports events and be open to the public. “The future of esports depends on providing more gamers with affordable access to the expensive equipment required to compete,” said John Fazio, CEO of Nerd Street Gamers. “Sports and competition are a primary pathway to success for young kids, but unfortunately esports is inaccessible to most because of the high cost of equipment. With The Block, we are providing a space that both provides access to technology needed to compete, and demonstrates that the skills acquired during game play can translate into successful careers and life skills.” The Moniker Group entered into a new collaboration with Peanuts Worldwide for a multi-year licensing agreement for the release of multiple capsule collections via Moniker’s esports brands, H4X and ESX360. This collection will be available online and through their brick-and-mortar retail distribution partners.

READYUP EVENTS OF THE WEEK

ROSTER MOVES Complexity Gaming announced a pair of executive hires to bolster its global expansion efforts. Olly Emery will take on the role as the new Head of Marketing for both Complexity and GameSquare. Meanwhile, Complexity’s Head of Sales, Christina Grushkin, will drive new revenue opportunities across the organization. Nevada regulators named members of the state’s Esports Technical Advisory Committee, designed to provide the best practices in the field to the Nevada Gaming Control Board, and provide guidance to ensure the integrity of esports wagering. Industry professionals taking on the role include: Brett Abarbanel, Director of Research, International Gaming Institute at University of Nevada, Las Vegas; Paul Hamilton, Co-Owner & CEO, Atlanta Esports Ventures; Seth Schorr, CEO, Fifth Street Gaming; Lovell Walker, Vice President of Development, Penn National Gaming; Christian Bishop, Chief Revenue Officer, Method; Jud Hannigan, CEO, Allied Esports; and Brandon Snow, Head of Esports, Activision Blizzard.  Juked.gg added Dennis ‘Thresh’ Fong to its advisory board. Fong will serve as one of the advisors to Juked’s executive team and will work closely with the company on business and marketing strategies.

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ON THIS DAY in 2004: Halo 2 is released. TriviaThe game of Monopoly has four railroads: Pennsylvania, Reading, B&O and what other property? (Email [email protected] with your answer and be sure to include your name, company and city).  Answer to Our Last Sports Trivia QuestionHow many points is the letter “Q” worth on a plain space in Scrabble? Answer: Ten. Kudos: Matt Sautter-WideOrbit/Harrisburg; Riq Dascher-WarnerMedia Studios/Atlanta; Barb Throm-Stealth Creative/Saint Louis; Andy Babb-Super League Gaming/Santa Monica; David Westberg-SAG•AFTRA Credit Union/Burbank; Tom Moore-Kalt Productions/LA

Cynopsis TeamChris Pursell @VegasandVineKerry Smith Division President Access Intelligence Roberta Caploe Publisher @robertacaploeExecutive Director of Sales Albert Nassour 917-545-3129Cynopsis Job Listings Sales John Cox

CYNOPSISJOBS Check out more jobs in Cynopsis Classifieds »JOB OF THE DAYLINEAR NETWORK BROADCAST LOG CONTENT COORDINATOR, NETWORK OPERATIONS TV One SILVER SPRING, MD Edit, time out, prepare and update the daily broadcast log through the insertion of promo filler, network ids and interstitial material. Meet contractual delivery schedule deadlines. Identify & allocate available time and assign. Full info HERE (12/10) LINEAR NETWORK BROADCAST LOG GRAPHICS COORDINATOR, NETWORK OPERATIONS TV One SILVER SPRING, MD Schedule and deliver on-air graphics for TV One, CLEO TV and any future channels. Manage & maintain the process of data entry and data transfer into the GripIt! Promo Scheduling system. Full info HERE (12/10) SALES PLANNER GSTV NYC, NY Build strategic media plans in response to RFPs and proactive proposal requests. Work hand-in-hand with AE’s on renewals, upsells, make-goods, cancellations, and assisting in development of QBRs. Maintain pricing integrity & utilize historical data to provide strategic recommendations. Min of 3+ years experience working in a similar role required. Full info HERE (11/24) SENIOR SALES PLANNER >>   REELZ/NY: Create/revise upfront/scatter media plans, account stewardship & serve as agency liaison. Should be comfortable presenting and cultivating agency relationships. A min 5 yrs ad sales/agency exp. Strong written and verbal communication skills, strong media math skills. Proficient in Wide Orbit, MS Suite. Full info HERE (11/23)   JUNIOR SALES PLANNER >> REELZ/NYC, NY: Create upfront/scatter media plans, account stewardship & serve as agency liaison. Maintain agency accounts including upfront and scatter order entry, campaign changes, and product allocations. Assist Account Executives and work closely with the Director of Inventory Control. A min 2 yrs ad sales/agency exp. Proficient in Wide Orbit, MS Suite. Full info HERE (11/23)   SALES SERVICE EXECUTIVE >> REELZ/NYC, NY: Selling advertising time, while also providing all necessary sales support functions for Pricing & Planning. Should be comfortable presenting sales & marketing materials and cultivating agency relationships. Experienced candidate will carry a list. 5 years of progressive ad sales planning/support experience. Proficient in Wide Orbit a plus. Full info HERE (11/22) MEDIA SALES PLANNER >> FUSE MEDIA INC/NYC, NY: Create and manage national sales proposals, monitor on-air schedules on a daily basis, prepare post analysis for clients and resolve contract discrepancies. Obtain, organize and analyze research and competitive information. Monitor stewardship of all accounts. 2-4 years of experience in a media sales company, or advertising agency preferred. Full info HERE (11/22) DIRECTOR, BUSINESS & LEGAL AFFAIRS CROWN MEDIA FAMILY NETWORKS LA, CA Manages business affairs related to acquisition, development, production, post-production of entertainment content and related negotiations of deals for talent, content, rights and services across all platforms. JD & California State Bar membership & min 5-7 years of business affairs exp in media company or law firm. Full info HERE (11/22) MANAGER, PUBLIC RELATIONS  TV ONE SILVER SPRING, MD Supports in managing and executing multiple communications and program promotional campaigns. Works closely with publicists and actors or on-air personalities to prioritize and maximize talent participation in PR activities and works with the Director to establish and maintain project budget parameters and timelines. 5 years related experience. Full info HERE (11/21) DIRECTOR, BRAND COMMUNICATIONS >> FOX SPORTS/LOS ANGELES, CA: Engaging press through creative storytelling and directly via digital and social platforms. Develop and execute social media strategy including original content, behind-the-scenes access, and creation of department-wide content calendar. Manage social following. 6+ years public relations experience in an agency, network and/or media outlet. Full info HERE (11/21) DIRECTOR, AD SALES MARKETING >> REELZ/NYC or ALBUQUERQUE, NM: Develop, create & execute all marketing initiatives designed to support ad sales, including upfront presentation and trade advertising. 5+ years of ad sales marketing experience in the cable industry, agency exp a plus. Full info HERE(11/21) MANAGER, INTEGRATED SALES MARKETING E. W. SCRIPPS COMPANY NYC, NY Respond to RFPs & brand briefs provided by clients. Brainstorm ideas & develop creative proposals. Pitch marketing and partnership concepts to clients & agencies. Maintain client contacts and manage client projects. 3+ yrs of Marketing/Partnerships experience for a broadcast or cable network. 1+ yrs of TV/Video production experience preferred. Full info HERE (11/20) MEDIA BUYER TATARI NYC or LA Purchase all types of TV inventory: local/national, broadcast, cable, OTT, etc. Cultivate relationships with the media industry & TV networks, at every level. Maintain daily contact & continuously update inventory pricing and availability. 3-6 years of experience with TV media-buying at all levels: local/national, remnant/upfront, cable/broadcast. Full info HERE(11/20) SENIOR MEDIA BUYING – TEAM LEAD TATARI NYC or LA Purchase all types of TV inventory: local/national, broadcast, cable, OTT, etc. Cultivate relationships with the media industry & TV networks, at every level. Maintain daily contact & continuously update inventory pricing and availability. 3-6 years of experience with TV media-buying at all levels: local/national, remnant/upfront, cable/broadcast. Full info HERE(11/20) CLIENT SERVICES MANAGER TATARI NYC or LA or SAN FRANCISCO Manage post-sales relationships for large client accounts as primary contact. Listen to clients needs, as well as identifying unknown or unmet needs. Leverage internal subject matter experts (Engineering, Data Science, etc.) to help clients prioritize and solve problems. 3-5 yrs in post-sales account management/client relationship support roles. Full info HERE (11/20) CLIENT SERVICES, TEAM MANAGER TATARI NYC or LA or SAN FRANCISCO Manage a small team of CSMs, including onboarding, mentoring, & providing guidance on client management. Develop the CSMs’ career path internally. Manage post-sales relationships for a handful of client. Listen to clients needs, as well as identifying unknown or unmet needs. 8+ yrs in post-sales account management/client relationship support roles. Full info HERE (11/20) SPECIALIST, PROGRAMMING MLB NETWORK SECAUCUS, NJ Enter program scheduling information into SIMS programming software for both MLB and NHL Networks. Manage reporting functions of scheduling software to create & distribute appropriate planning and customized reporting. Screen all taped non-quick turn programming prior to premiere. A min of 3 to 5 yrs’ experience or related business experience req. Full info HERE (11/19)  AD SALES PLANNER  OVATION NYC, REMOTESeeking organized, motivated candidate to join our linear/CTV sales team. Develop proposals, allocate inventory, steward existing business. Strong communication skills, proficiency in MSExcel and 2 years applicable experience desired. IAB training opportunity included in development for the position. Full info HERE (11/19) PLANNER, AD SALES TV ONE NYC, NY Create Upfront/Scatter media plans. Prepare Pre & Post Analysis. Account stewardship: Monitor performance of media schedule and assign ADU. Actively track and arrange liability schedules. Update/Maintain/Validate internal reporting. Prior Sales and/or Media Planning experience strongly preferred. Full info HERE (11/18) SR. ANALYST, RESEARCH TV ONE NYC, NY Analyze, interpret & craft stories on viewing patterns, national & local markets, potential programming acquisitions & competitors; detecting & illustrating trends. Create, design & supervise all research daily, weekly, monthly & quarterly reports, efficiently. BA/BS degree and 2+ years research experience at a media company, agency or advertiser. Full info HERE (11/18) SALES PLANNER UP tv NYC, NYWork with advertising agency contacts & other advertising sales personnel to ensure that administration aspects of accounts are in order. Build, revise and maintain all sales proposals for AEs. Assist in the compilation & enhancement of upfront and scatter pricing and planning tools: reweight charts, pricing guide, etc. 1+ years related cable exp. Full info HERE (11/17) ACCOUNT MANAGER JUKIN MEDIA NYC, NY Responsible for pre-sale planning and post-sale management & execution. Working closely with operations & sales on trafficking & QA for ad campaigns including scheduling, inventory requests, and production timelines. Helping sales and marketing put together pitch decks for client meetings and formal RFPs. 2-5 yrs prior exp. in the advertising/media. Full info HERE (11/17) SENIOR SOLUTIONS CONSULTANT >> TVSquared/NYC, REMOTE: You’ll be a part of our global and nurturing team and have regular contact with your international counterparts. You will work closely with Product, Marketing and Sales teams. The ideal candidate will work well under pressure and be able to easily adapt to new circumstances in a dynamic and demanding work environment. Full info HERE (11/17) SOLUTIONS ANALYST >> TVSquared/NYC, REMOTE: The role is a hybrid of product support and basic client-facing consultancy. You will ensure that our clients are brought on board successfully and have ongoing success with the TVSquared platform. This is a fantastic role for a junior candidate interested in progressing their career within a rapidly growing global tech company. Full info HERE (11/16) MANAGER, CONSUMER MARKETING A+E NETWORKS NYC, NY Crafting and implement communication plans and marketing strategies across paid and emerging media platforms for the History Channel. Experience working with consumer marketing and creative groups with media agencies and data/analytics. 3+ years experience in the entertainment industry, ideally TV networks. Full info HERE (11/16)DIRECTOR OF CORPORATE SPONSORSHIP AND INDIVIDUAL GIVING FRED ROGERS PRODUCTIONS PITTSBURGH, PA Assist President & CEO in the development and implementation of a comprehensive corporate sponsorship strategy. Analyze trends in corporate sponsorship and philanthropic giving. Identify corporate sponsorship programs nation-wide whose giving priorities align with our mission. 5 to 10 years of experience in sponsorships, sales, or advertising. Full info HERE (11/15)DIGITAL COMMUNICATIONS ASSOC LONG STORY SHORT MEDIA WASHINGTON, DCWriter for social media and short-form content, project managing, and gathering data and analytics that inform digital content strategy. Ideal candidates will be able to think about content across the multimedia spectrum. Full Info HERE (11/14) PRODUCTION ASSISTANT >> LONG STORY SHORT MEDIA/WASHINGTON, DC: Support all around production needs, responsible for executing multiple tasks from project conception to finalization. Excellent opportunity for a go getter to participate in all aspects of production. Full Info HERE (11/14)

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