09/02/21: YouTube’s big haul; Le Mans goes long; FaZe Clan & OpTic Gaming pair up
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Earlier in the week, steaming stalwart/content creator Benjamin “DrLupo” Lupo revealed that he will be taking his content to YouTube Gaming and will now livestream exclusively on the YouTube platform in a new deal. “I am incredibly fortunate to be able to do what I love and even more grateful to be able to give back to causes that I care about the most,” Lupo said. “YouTube not only allows me to continue creating content and growing my community, but through this partnership, YouTube will help me as I expand my brand through other entertainment initiatives. I am excited to bring my fans on this journey with me.” COMPETITION  Motorsport Games and the Automobile Club de l’Ouest announced plans to launch the Le Mans Virtual Series with the new event nowoffering a new format as well as a $250,000 prize pool. The series will feature four events that will span from September through December using the Factor 2 sim racing Platform, before the final round fuels up at the 2022 Autosport International motorsport show on Jan. 15-16. Microsoft and 343 Industries are giving Halo esports an overhaul and revealed the esports teams who will be competing in the Halo Championship Series featuring Halo: Infinite. On deck will be Cloud9, eUnited, Faze Clan, Fnatic, G2 Esports, NAVI, Sentinels, Spacestation Gaming, and Team Envy. Teams were selected based on ‘significant funding’ they will invest in the Halo ecosystem through salaries to players, coaches, managers, and content creation. In addition, Microsoft and 343 Industries will also produce a Grassroots HCS initiative that partners with content creators and tournament organizers. The 2021 League of Legends World Championship will take place in Iceland, according to Dot Esports. The decision comes after Riot Games confirmed last week that the event was being moved from China to Europe due to the pandemic and potential issues with getting all players into the country. Riot Games looked forward on its live events. The company confirmed that the 2022 League of Legends World Championship will take place in North America, running across four cities with LCS Commissioner Chris Greeley confirming the plans in an interview with Travis Gafford. North America hasn’t hosted a League World Championship since 2016. Meanwhile, Riot Games announced that the 2022 LCS Mid-Season Showdown will take place at the NRG Stadium in Houston on April 23 and 24 while the Prudential Center in Newark will host the LCS Championship in 2023. Riot also announced the Wild Rift: Origin Series Championship, which will see some of the world’s top teams compete in September. Six squads from the Origin Series (3 teams from Group A, 2 from Group B, and 1 from Group C) will battle it out live in Stockholm, Sweden across September 24-26 for a prize pool topping $350,000, with competition running on Twitch and YouTube stateside. Tencent is looking to expand Arena of Valor esports in 2022, drawing up more tournaments for the title around the world in addition to partnering with the game Honor of Kings, uniting them for the first time next year for the the Arena of Valor World Cup 2022 in October next year. Tencent stated that the prize pool for the competition will be more than $8 million. MOONTON Games and Estars today announced the Mobile Legends: Bang Bang World Championship North American Qualifier will run Sept. 11-12 and 18-19, marking the largest qualifier in the region to date. The open qualifier will see the best teams from across the United States and Canada go head-to-head with the winning team receiving a spot at the Mobile Legends: Bang Bang M3 World Championship. The Mythic Dungeon International returns with a new format for teams looking to make the 2021 Global Finals. MDI is making its glorious return to Shadowlands as season two begins this weekend. The Global Finals will run October 29 – 31 where they will battle for the title of MDI World Champions and a $300,000 prize pool. Competition runs every Friday-Sunday starting tomorrow on its YouTube channel. STREAM HATCHET TRENDS  It’s essential to have a strong understanding of your fan base when marketing to gamers and esports fans. Are your fans cornered within a specific niche, where the approach to reaching them is narrow and focused? Or are your fans spread across a variety of subcultures, and a shotgun blast might be more effective? This week, Stream Hatchet investigates live streaming audiences on Twitch within the Riot Games universe, including the game titles: League of Legends, VALORANT, Teamfight Tactics (TFT), Legends of Runeterra, and Wild Rift. Fan overlap has been ranked based on its significance. Here are the insights: · League of Legends has developed strong affinity with the new game titles: Over 70% of TFT, Wild Rift, and Legends of Runeterra fans are viewers of League of Legends. · Are VALORANT and League of Legends fans one in the same?: Despite each game’s massive popularity, less than 40% of each fan group watches the other title. · League of Legends fans are less inclined to watch other titles: Less than 38% of League of Legends fans watch other game titles within the Riot Games universe (VALORANT, TFT, Legends of Runeterra, Wild Rift). Want to see the overlap of individual creators, games and more? Visit us online at StreamHatchet.com SPONSORSHIP & ACTIVATION  Riot Games’ European Masters welcomed Amazon as the Naming Partner of the European Masters this Summer 2021, and for the year 2022 in a new deal. Amazon will work with European Masters to create a “unified shopping experience” for EU Masters fans, and will explore how to create a destination for viewers looking to express their fandom of the tournament and its participating teams. As part of the collaboration, the European Masters will be renamed the Amazon European Masters. PenFed Credit Union launched the first-of-its-kindWashington Justice branded Power Cash Rewards Visa Signature Card and – according to the announcement – serving as the first-ever team branded credit card within the esports industry. “PenFed is proud to partner with The Washington Justice and make history with the first esports team branded credit card,” said PenFed Credit Union President/CEO James Schenck. “The passion and enthusiasm of Justice players and fans is wonderful to witness, and we are excited to expand our partnership and welcome even more Justice fans as PenFed members. PenFed and The Washington Justice embrace the same innovative and enthusiastic spirit, and we look forward to growing our partnership.” Content creator ONE_shot_GURL and G FUEL are launching her first G FUEL flavor: Strawberry Slushie. ONE_shot_GURL is a streamer, YouTuber, and content creator with over one million social media followers and over 35 million views across Twitch and YouTube. Kingston FURY extended its partnership with Cloud9, serving as the official memory provider for Cloud9. “Kingston continues to be dedicated to esports and the gaming community, designing products specifically engineered for gamers and tech enthusiasts,” said Craig Tilmont, Senior Director of Marketing, Kingston. “We’re thrilled to have Cloud9 on board to showcase Kingston FURY next-gen memory in their gaming systems.” Ubisoft and HyperX announced a new alliance with HyperX becoming the exclusive supplier of peripherals – headsets, microphones, mouses, mousepads and keyboards – of the Tom Clancy’s Rainbow Six Siege European League. The collaboration will start at the kickoff of Season’s 2021 Stage 3. Running until December 2021, the partnership also includes the European League Finals.  TIME TO CELEBRATE The Cynopsis Top Women in Media honorees have been announced! See the full list and join us for a special in-person Awards Gala October 27 in NYC. Secure a table for your team before this event sells out. REGISTER TODAY (Platinum Sponsors: TurnkeyZRG and Vevo) PLATFORMS  Fandom launched “Bite into Madden22,” a five-week streaming series in partnership with Tyson Brand that celebrates the launch of Madden22 on Muthead. The series broadcasts live each Saturday through September 18 at 1p on Fandom’s Muthead Twitch channel. “As football season kicks into high gear with the new release of Madden22 and the start of the 2021 NFL season, the team at Tyson® Brand is excited to continue bringing fun and engaging content to gamers and fans,” said Anna Mauloff, Brand Manager, Tyson® Any’tizers® Brand. “Tyson® Any’tizers® Snacks are the perfect flavor-forward, protein-packed snacks to help fuel fans as they seek the latest and greatest in the world of Madden on Muthead alongside fellow gamers. We’re giving players more ways to play their favorite game with even more opportunities to enjoy the many varieties of Tyson® Any’tizers® snacks.” TEAMS  XSET is venturing into Vegas territory, courtesy of a partnership with hip hop club Drai’s. The partnership, described as a residency, will see XSET integrating gaming into both Drai’s Beachclub and Nightclub venues. The 30,000 sq. ft. beach club will feature XSET-themed gaming cabanas, complete with custom XSET gaming consoles and design. VIP guests at the nightclub will also have the ability to enjoy gaming in Drai’s VIP sections. “It’s an honor to partner with an incredible brand like Drai’s,” said XSET Chief Business Development Officer Clinton Sparks. “They are the number one hip hop club in the world — and understand not only the space but also how to produce unforgettable events and experiences. The fact they have the vision and innovative spirit to bring this to the culture and community makes XSET extremely excited to call them partners.” In conjunction with the launch of this partnership, XSET will also be introducing their new content house in Las Vegas where Drai’s resident artists will have exclusive access to create listening events, album release parties, and shoot content, as well as “unwind and game with the XSET squad.” FaZe Clan formally unveiled its collaboration with OpTic Gaming to “commemorate the history and legacy between the two gaming powerhouses.” The collaboration is anchored by a limited-edition merchandise capsule collection with the merchandise collection paying homage to the organizations’ brotherly relationship. The collection includes products such as a dual jersey, hoodies, t-shirts, shorts, lava lamp, and more. “The beauty of competition is that it drives innovation, and although OpTic was the first of its kind, OpTic didn’t define itself until the FaZe Snipers came to play,” says OpTic HECZ. “Without FaZe and the fresh new look they brought to the fast-growing esports and gaming entertainment landscape, OpTic and gaming culture wouldn’t be where it is today, for it was FaZe and their innovations that helped gamers transcend gaming.” Esports Entertainment Group announced a partnership with the Indianapolis Coltsto operate co-branded esports tournaments annually for the NFL side of its platform. In addition, the company will leverage player imagery within Indianapolis Colts’s local market, whilst also working with the team to promote the tournaments through digital marketing. INDUSTRY  Dexerto reports that an internal Activision Blizzard source stated that the company was looking to release Overwatch 2 before the Summer of 2022. Meanwhile, in a statement released by the Overwatch development team, the company announced that Overwatch character Jesse McCree would be getting a new name, and that the company will refrain from naming characters after employees in the future. Blizzard lead level designer Jesse McCree, for whom the character is named, was one of a number of employees released from the company earlier this month following the company being sued by the California Department of Fair Employment and Housing due to alleged sexual harassment and unequal treatment. ROSTER MOVES Brendan “PlayerUnknown” Greene departed PUBG’s parent company Krafton to launched his own development studio. Greene will reportedly remain in Amsterdam to head up this new company, titled Playerunknown Productions. Rix.GG named Jan Hoffmann as Chief Executive Officer. Most recently, Hoffmann was the Chief Operating Officer at Rix.GG. Prior to that role, he was the Head of Team Operations at FNATIC. Envy Gaming announced two senior executives hired to newly created positions that will bolster and scale Envy’s sales and marketing efforts. Eric Duncan joins as Envy’s head of marketing from Rooster Teeth, where he led marketing for the digital media company during a period of rapid online and community growth. Erin Schendle joins Envy as senior vice president of sales and partnership with two decades of media sales experience, having most recently worked with TEGNA and WFAA. Super League Gaming announced that industry veteran John Carle has joined the organization as Vice President, Creator Relations. Carle joins Super League to head up the company’s efforts in connecting with all types of creators and will serve as a strong advocate for digital producers. Prior to joining Super League, Carle served as Vice President of Client Services for Branded Entertainment Network. READYUP GAMES OF THE WEEK  CYNOPSIS 2021 RESOURCE CENTER An online asset for media execs looking for the latest in tech, streaming, network offerings, and tools to support their business initiatives. www.cynopsis.com/resource-center TRIVIA In what state is the World Video Game Hall of Fame? (Email [email protected] with your answer and be sure to include your name, company and city). Answer to Our Last Sports Trivia QuestionIn which game series would you battle The Flood and the Covenant? Answer: Halo. Kudos: Julie Reuther/Sydney; Tom Talloway-Virgin/London; Ranfi Rivera-ViacomCBS/NY; Danny Araque/NY; Joey Olson-Lowe’s/Arlington; Brian May/DC; Andy Pittman-TAMU/College Station Jason Morrow-Toyota/Houston; Andy Babb-Super League Gaming/Santa Monica; Tom Moore-Kalt Productions/LA; David Westberg-SAG•AFTRA Credit Union/Burbank; Luke Watson-Entertaining Concepts/LA Cynopsis Team Chris Pursell @VegasandVine Kerry Smith Division President Access Intelligence Roberta Caploe Publisher @robertacaploe Executive Director of Sales Albert Nassour 917-545-3129 Cynopsis Job Listings Sales John Cox CynopsisJobs Check out more jobs in Cynopsis Classifieds » Job of the day SENIOR PRODUCER, MORNINGS ON 1 >> SPECTRUM NETWORKS NY1/NYC, NY: Produces for assigned newscasts and news inserts making decisions on story lineup, video/audio elements, graphics and timing to construct show. 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Develop social media campaigns & drive brand awareness, and engagement. Understanding of the full social landscape & how it is successfully managed within the entertainment industry. Experience using native and enterprise level digital & social workflow and paid media solutions. Full info HERE (9/15) SALES PLANNER >> UP tv/NYC, NY: Work with advertising agency contacts & other advertising sales personnel to ensure that administration aspects of accounts are in order. Build, revise and maintain all sales proposals for AEs. Assist in the compilation & enhancement of upfront and scatter pricing and planning tools: reweight charts, pricing guide, etc. 1+ years related cable exp. Full info HERE (9/15) MEDIA TRAFFIC COORDINATOR >> CIRCLE MEDIA/NASHVILLE, TN: Manage ad sales orders and distribute marketing materials. Create show formats and timing the log to exact time specs. Prepare, build, and enter all commercial orders and run reports for sales. 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Full info HERE (9/14) SALES PLANNER CROWN MEDIA FAMILY NETWORKS LA, CA Build and modify sales plans and orders, maintain media schedules, manage posting process and coordinate, track and implement added value elements for clients. Min 1yr. exp as Sales Planner or Sales Buyer or 1-2 yr. exp as a Sales Assistant in comparable Ad Sales environment req. BA degree in Marketing, Advertising or Comms strongly preferred. Full info HERE (9/14) MANAGER RESEARCH CROWN MEDIA FAMILY NETWORKS LA, CA Deliver consumer focused, data driven insights that support and guide decisions relative to the development, acquisition and scheduling of all Crown Media content. 5+yr relevant research exp in cable, broadcast and streaming. Knowledge of Nielsen-based systems and viewing stats. Exp with Star Method, Tableau and Google Analytics a plus. Full info HERE (9/14) SENIOR MANAGER, PROGRAMMING & ACQUISITIONS >> iN DEMAND/NYC, NY : Maximize indie TVOD revenue for iND and affiliates, Act as primary contact for all 70+ indie studios under iND offering. Identify and activate new business relationships with content providers and negotiate license agreements for acquisition of movie and television product for VOD. Minimum of 3-4 years of work experience, preferably in related area. Full info HERE (9/13) ACCOUNT EXECUTIVE DISH MEDIA NYC, NY DISH Media is looking for a top-tiered advertising sales professional to call on advertising agencies and clients. This individual’s success will be directly tied to an ability to help our client’s strategize and achieve their growth objectives. Full info HERE (9/13) SALES PLANNER DISH MEDIA NYC, NY We’re looking for an energetic Sales Planner to join our NYC team. The Sales Planner will be responsible for execution and maintenance of ordered deals and acting as a facilitator of the sales process by providing proposals that meet the needs of both DISH Media Sales and client’s needs. Full info HERE (9/12) MEDIA SALES COORDINATOR DISH MEDIA EL SEGUNDO, CA DISH Media is looking for a new Media Sales Coordinator. This role will be responsible for the daily account management and support to assigned Account Executives. We are looking for candidates with the ability to build and sustain relationships across Ad Agencies and Clients to assist our sales staff succeed in this rapidly evolving environment. Full info HERE (9/12) MEDIA SALES COORDINATOR DISH MEDIA NYC, NY DISH Media is looking for a Media Sales Coordinator. This role will be responsible for the daily account management and support to assigned Account Executives. We are looking for candidates with the ability to build and sustain relationships across Ad Agencies and Clients to assist our sales staff succeed in this rapidly evolving environment. Full info HERE (9/12) GRAPHIC DESIGNER DISH MEDIA NYC, NY We are seeking a highly creative individual to fill the role of Graphic Designer. This person will be responsible for developing and executing creative concepts that propel and enhance the DISH Media brand visually across all communication channels. Full info HERE (9/12) TARGETING & ATTRIBUTION MANAGER DISH MEDIA NYC, CHICAGO, LA The Targeting & Attribution Manager (TAM) supports pre-campaign target recommendations and manages post-campaign attribution and measurement. Provides executional strategy for measurement studies, to analyze the success of DISH Media’s targeted advertising business, across both DISH and Sling TV. Full info HERE (9/12) SENIOR RESEARCH ANALYST DISH MEDIA NYC, NY The Sr. Research Analyst reports directly to the Advanced TV Analytics Team Lead. The position supports various divisions within DISH including Media Research, Analytics, Sales & Marketing. Providing reporting on qualitative & quantitative data; assisting w/audience delivery forecasting; providing timely updates of Research & Marketing materials. Full info HERE (9/12) ACCOUNT EXECUTIVE – CLIENT VERTICAL DISH MEDIA NYC, NY The Client Vertical role will focus on driving revenue within a set number of verticals. Work with the various teams within DISH Media (Sales, Data, Analytics, etc) to elevate the sales strength of their verticals. You will be a part of a Client Vertical team that represents DISH Media in the marketplace mostly with client direct decision makers. Full info HERE (9/12) DIRECTOR OF PROMO STRATEGY AND SCHEDULING >> GAC MEDIA LLC/NYC, NY: Work across various departments to coordinate promotional priorities on a monthly and weekly basis. Review creative and identify needs to ensure promotional inventory is being used effectively. Use Grip-It to schedule and book promotional time for primary and secondary events. At least 3-5+ years’ experience working in Promo or Inventory Management. Full info HERE (9/11) SALES ASSISTANT, DIRECT RESPONSE >> GAC MEDIA LLC/NYC, NY: Accurately enter all orders for Direct Response schedules. Review and process orders to ensure that all necessary paperwork is submitted for cross functional teams. Pull pre and pot logs for clients. Strong analytical and problem-solving skills and Bachelor’s degree required. Full info HERE (9/11) SALES ASSISTANT, GENERAL RATE >> GAC MEDIA, LLC/NYC, NY: Accurately enter all orders for linear & digital advertising schedules. Review & process orders to ensure that all necessary paperwork is submitted for cross functional teams. Manage advertising copy for clients, including correct distribution of Traffic Instructions & client spot uploads as needed. Strong analytical & problem-solving skills req. Full info HERE (9/11) DIRECTOR, SALES AND BUSINESS DEVELOPMENT THE JIM HENSON COMPANY BURBANK, CA Generating leads and closing sales for creative service vendor opportunities. Building and establishing valuable industry relationships within entertainment to yield potential business development opportunities. Establishing new partnerships and maintaining existing partnerships with clients. Experience in entertainment sales is preferred. Full info HERE (9/11) NETWORK TV VIDEO CONTENT EDITOR WEIGEL NETWORKS CHICAGO Video Editor responsible for editing and formatting content to air on the Weigel Ntwrk brands and in accordance with FCC rules and regulations and SOP’s. Responsible for the clarity and accuracy of content broadcasted. 2+ yrs exp. Exp w/Adobe Prmr, Attn to detail and familiarity with FCC rules and regulations for what is permissible to air required. Full info HERE (9/9) VP- CLIENT MANAGEMENT >> RING2MEDIA INC/REMOTE: Responsible for all strategic planning, implementation of growth initiatives, and overall success. Design and pitch campaign growth opportunities and new strategic initiatives to create new Revenue opportunities. Success will be measured by growth rate of accounts; in terms of both Overall Revenue and scope of services.” Full info HERE (9/9) VP-BUSINESS DEVELOPMENT >> RING2MEDIA INC/REMOTE: Robust experience in the Medicare Advantage, Health Insurance, and Life Insurance verticals required. The ideal candidate will have existing relationships at the carrier, broker, and IMO/FMO levels & an intimate knowledge of Lead Generation/Customer Acquisition, with a deep functional understanding of the economics and Customer LTVs in the space.” Full info HERE (9/9) MANAGER, BRAND MARKETING CROWN MEDIA FAMILY NETWORKS STUDIO CITY, CA Develop & execute consumer marketing campaigns. Create innovative & compelling tactics such as sweepstakes, experiential activations, email campaigns, promotions and more for top-tier linear & streaming platforms and brand extensions within Crown Media. Clever, enthusiastic team player with ability to multi-task and interface with all departments. Full info HERE (9/8) VP COMMUNICATIONS, DOCUMENTARIES >> Discovery Inc/NYC or LA: Help lead and promote new content in the docs and doc series space across Discovery Factual and discovery+. Pitch and secure media coverage in a wide range of media outlets as well as launching awards campaigns with established relationships in the premium doc space. Must have 10+ years exp in-house and/or agency setting. Full info HERE (9/8) ASSOCIATE PRODUCER – PROGRAM INTEGRATIONS >> Discovery Inc/NYC: Food Network’s Program Integration team is seeking an AP to help project manage integrated content across linear and D+ platforms. Looking for passionate people with television, marketing, or media background and 1-3 years exp in coordinating and project managing. Full info HERE (9/8) BUSINESS DEVELOPMENT MANAGER >> PROCAM TAKE 2/NYC, NY: Procam Take 2 is an ambitious team of individuals who are excited about what we do & our booming industry. We are looking to hire creative and passionate professionals who are always pushing themselves to achieve their best. As our business development manager, you are an integral part of the Procam team and play an important role in our success. Full info HERE (9/8) MARKETING MANAGER >> MAVTV/CORONA CA: Develop & execute marketing campaigns & proactively create, plan, & execute innovative marketing & communication strategies to expand viewership & revenue opportunities. Develop a campaign strategy and identify target audiences and deployment capabilities, and facilitate media buys for Network advertisements. 4+ years of experience in TV required. Full info HERE (9/8) OTHER JOBS OF INTEREST Develop, implement, and maintain scripting tools and applications in shell scripting, Python, PowerShell, or other standard scripting languages. Senior System Administrator IGN Remote https://www.ign.com/articles/ign-is-hiring-editors-apply-now Develop and maintain automated release systems. Senior Software Engineer – Emerging Platform Twitch Seattle WA https://www.twitch.tv/jobs/careers/ Oversee the placement of online, print and TV advertising and the development of key assets including ad copy, scripts and editorial messaging. 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Senior Software Engineer – Infrastructure Discord San Francisco CA https://discord.com/jobs Build a team of engaged engineers and lead them through coaching and mentorship Engineering Manager, Core Infrastructure Discord San Francisco CA https://discord.com/jobs Provide direction and support to Capcom’s media vendors and agency partners to compile media plans and manage deliverable schedules. Manager, Media and Analytics Capcom USA San Francisco CA https://jobs.jobvite.com/capcomusa Develops the strategic and tactical marketing go to market plans to increase brand recognition and market share of assigned titles and franchises. Associate Brand Marketing Manager Capcom USA San Francisco CA https://jobs.jobvite.com/capcomusa Create and operate tools and services that help accelerate all of Riot. Senior Software Engineer Riot Games Los Angeles CA https://www.riotgames.com/en/work-with-us Provide strategic guidance to optimize and develop first-party (1P) Games Publishers’ organic presence and content strategy on the platform. Strategic Partner Manager, Gaming Publishers YouTube Gaming Los Angeles CA https://www.youtube.com/jobs/ Run the lifecycle of physical and virtual resources running on prem and in the cloud. Staff Systems Engineer Riot Games Los Angeles CA https://www.riotgames.com/en/work-with-us Provide production support, deploy applications and offer technical support to the team to resolve complex issues or to implement new development processes. Lead Web Software Engineer IGN Los Angeles CA https://www.ign.com/articles/ign-is-hiring-editors-apply-now @{optoutfooterhtml}@ |
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