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Good morning! It’s Thursday and this is your early morning Esports and Gaming brief.
 TSM, one of the foundational members of the League of Legends Championship Series, is looking to sell its LCS slot and move into a different competitive region, founder and CEO Andy Dinh confirmed. The team, which has become synonymous with North American League of Legends and is one of the best-known esports organizations worldwide, is aiming to become a franchised member of another Tier 1 league such as the League of Legends Pro League (China), League Europe/Middle East/North Africa Championship or League Champions Korea.
The New York Times reports TSM began speaking to interested parties in early May and is asking for $20 million for its LCS slot. The plan to transition to a new region, Dinh said, has been in the works for the past three years. And while TSM’s owner said in a video announcement early this week that the decision was unrelated to economic headwinds and instead based on TSM’s desire to be more competitive in international play, the move has been cynically placed as another example of organizations’ desire to seek greener pastures outside of a struggling North American esports market.
That opinion neglects the fact that competitive gaming’s struggles are global in nature and that, to counteract current economic trends, teams should be looking for opportunities to expand their brands in proven markets. TSM’s sale of its LCS slot could give it access to a region that better aligns with the organization’s hopes of bringing home a world championship, and any regional shift could also open new market opportunities for TSM, which is a recognized name both in South Korea and China, the ripest traditional esports markets in the world.
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 COMPETITION AND GAMING NEWS
Team Vitality won the final Counter-Strike: Global Offensive Major with a 2-0 win over GamerLegion to close out a decade of CS:GO competition. Vitality’s victory at the BLAST.tv Paris Major marks the end of an era for Counter-Strike esports, which is coming up on a month-long competition break and the Summer 2023 release of Counter-Strike 2, Valve’s next edition of the title. The Major’s final drew 1.52 million peak viewers, according to Esports Charts, the third-highest peak viewership total of any CS:GO competition.
League Championship Series players will reportedly vote on a walkout at the request of the LCS Players Association following League of Legends developer Riot Games’ decision to rescind the requirement for LCS teams to field a North American Challengers League team. According to Mikhail Klimentov, the NACL, the developmental league for the LCS, has been upended by the decision, which Riot supported after teams requested the removal of the stipulation as a cost-cutting measure. Of the 10 LCS teams, only three will now field squads in the 16-team NACL, a move that the LCSPA says affected “as many as 70 players, coaches and managers” in the amateur league, according to a statement from the association. “Riot lied to us,” LCSPA executive director Phil Aram told Klimentov. “And the outcome of that lie is that half our players’ jobs are gone overnight.”
The popular Mortal Kombat fighting game series is getting a reboot with its next title circling back from Mortal Kombat 11 to Mortal Kombat 1. The title, which will release later this year, will bring fans of the NetherRealm Studios game into an alternate universe. The shift in scene will allow the studio to revamp the combat system and game modes as the storied franchise shifts to next-gen hardware. Mortal Kombat esports competitions typically surge around the time of new releases, so expect to see some new opportunities in the space as MK1 makes what could be its biggest shift since moving from arcades to home consoles.
Male characters in role-playing games have 50% more dialogue than women, according to a study published in the Royal Society Open Science journal. The research, which was put on by University of Cardiff and University of Glasgow, looked at 50 RPGs released from 1986 to 2020 and determined nearly 95% of them feature more dialogue from men than women. However, the report also points to a positive trend in representation: While women only spoke an average of 18% of the dialogue in the studied RPGs during the 1980s, that number increased by about 6% per decade to around 40% in 2020. |
 SPONSORSHIP & ACTIVATION
Evil Geniuses has partnered with crypto casino platform Thunderpick as a sponsor for its Counter-Strike teams. Thunderpick will be the leading partner for all three of EG’s CS:GO programs, the organizations announced, with the esports-focused betting site working on event activations and promotional content with Evil Geniuses.
Esports archive Liquipedia has added Formula 1 Racing content pages as the platform expands beyond its competitive gaming roots. Liquipedia, which acts as the largest repository of tournament and team information on the web, has operated for around 15 years. This is the first time it has reached outside of esports-related content, though the platform covers a broad swath of games, from the most popular titles in the world to niche games and independent tournaments.
Gen.G and McDonald’s will continue their partnership to put on the McDonald’s Gaming League, an esports competition provided to employees of McDonald’s franchises in multiple regions. Davis Elen, the advertising agency for the markets that support the McDonald’s Gaming League, will work with Gen.G on competitions for McDonald’s Southern California, Southern Plains (Kansas, Oklahoma, Texas), DMV (D.C., Maryland, Virginia) and the Pacific Northwest . “A positive employee experience is of course a priority for McDonald’s,” Patricia Chambers, Director of Media & Partnerships at Davis Elen, said in a statement, “and offering competitive gaming is a great way to promote that.”
TikTok took its first step into Counter-Strike esports by airing the BLAST.tv Paris Major playoffs live. Paris Major content on the social media platform passed 100 million views prior to the knockout stage, according to a statement, spurring the tournament organizer’s decision to bring the event to fans in-app. BLAST.tv has not yet reported the results of the activation, though it sets an interesting precedent for TikTok as it continues to integrate live gaming and streaming into its viral video offering. |
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STREAMHATCHET
EUROPEAN VIDEO GAME LIVE STREAMING TRENDS
This European Live-Streaming Trends Report dives into the regional streaming market and analyzes trends specifically for European countries in the global entertainment market. The report should be insightful for game publishers, brands, agencies, and esports stakeholders who are operating in the European market, and also for those who want to get a better idea of the global streaming market as a whole
Of the European esports events in Q1, over 60% of the hours watched were generated from non-English-speaking channels. In addition, of the 39.4% of the English-speaking hours watched last quarter, two-thirds of those channels were located in Europe.
Germany and Spain dominate the European market for live-streaming creator hours watched, with 209M and 201M respectively, in Q1 2023.
Download the Full Report Here
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YOUGOV LIVING DATA INSIGHTS
ashion and esports
Attitudinal data from YouGov Profiles data shows why esports sponsorships and partnerships might be an attractive proposition for apparel makers. American esports followers are more than twice as likely as the national population to say they spend a lot on clothes (64% vs 29%). They are also more than twice as likely to keep up with fashion trends (66% vs 32%) and consider themselves more fashionable than most people (65% vs 31%). Luxury fashion brands might find particularly good leverage among the esports crowd given they are 32-percentage points likelier to say they’d be willing to pay more for luxury brands (65% vs 33%).
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 TEAMS
FaZe Clan is cutting nearly 40% of its workforce, according to a report from Digiday, and former president and COO Zach Katz is resigning his position less than a year after joining the publicly traded esports and gaming lifestyle company. FaZe, which recently reported a $14 million net loss in Q1 of 2023, has consistently traded under $1 since early February as the organization has struggled to show a path to profitability since hitting the stock market in July 2022. Newly announced company president Erik Anderson and COO Christoph Pachler will lead efforts to turn around FaZe.
Content creator-owned esports organization Disguised has its eyes on League of Legends, founder Jeremy “Disguised Toast” Wang said on Twitter. Developer Riot Games’ decision to remove mandates that Tier 1 teams field an amateur organization in the North American Challengers League could open additional spots for grassroots organizations like Disguised, which has also fielded a VALORANT Challengers program and VALORANT Game Changers team, though the latter’s roster was released earlier this year.
Counter-Strike: Global Offensive veteran Finn “karrigan” Andersen has no plans to retire and hopes to be a significant part of the Counter-Strike 2 era alongside FaZe Clan. Karrigan, 33, has competed since 2006, first in Counter-Strike, then in CS:GO. He competed through the entirety of CS:GO’s esports life cycle, but despite being one of the oldest competitors in Counter-Strike esports, he said during the BLAST.tv Paris Major that he plans to re-sign with FaZe and push for a spot at the first-ever CS2 Major: the PGL CS2 Major Copenhagen in 2024.
Despite looking to sell its LCS slot, TSM is continuing business as usual for the summer and has confirmed its roster for the split. League veteran Kim “Fenix” Jae-hun, who has not played competitively since 2020, will make his return to the LCS as a substitute mid laner for TSM, which brought on former Heretics mid laner Lee “Ruby” Sol-min as its starter for the summer. Longtime North American standouts Jason “WildTurtle” Tran and Kevin “Haauntzer” Yarnell will take on starting roles in the bot lane and top lane, respectively, as TSM aims to improve on a seventh-place finish that left it out of playoff contention in the spring. |
 INDUSTRY
Indian regulators have granted a three-month trial period for Battlegrounds Mobile India following the game’s 2022 ban in India. BGMI has been banned twice by the country due to concerns about data privacy and availability of user data to China through South Korean publisher Krafton. BGMI and its parent game, PlayerUnknown’s BattleGrounds, were caught up among hundreds of apps with ties to China that were banned by the Indian government. PUBG and BGMI were two of the most popular titles in India prior to their banning, and Krafton’s previous decision to end its relationship with Chinese publisher Tencent could help turn this three-month trial into a return for PUBG and its affiliates in one of the game’s biggest markets.
China has approved Microsoft’s acquisition of Activision-Blizzard, with the country providing “unconditional clearance” for the deal, according to a statement from Microsoft to GamesIndustry.biz. China’s go-ahead follows the European Union’s decision to OK the deal last week and represents another hurdle cleared for Microsoft in securing its $69 billion purchase of the company known for Call of Duty, World of Warcraft, and Candy Crush (via mobile game developer King).
A new report from New York University indicates a trend of extremist actors creating content on gaming platforms, with more than half of players surveyed saying they have encountered user-generated content designed to “disseminate violent ideologies.” The research shows the dangerous side of creative freedom in user-generated content, which can also be used by fringe groups in recruiting and networking. Policing of user-generated content is one of the most difficult challenges facing publishers and brands exploring metaverse-like experiences in third-party worlds. “Gaming platforms tend to be left out of policy discussions about online social networks,” the NYU researchers said in their report. “The features that make gaming spaces distinctive and appealing to many users also make them vulnerable to exploitation. A growing body of research shows that certain games and adjacent platforms are used by extremists for signaling, networking, and mobilization. … Even though most games and gaming spaces were not designed for this purpose, they can and do enable bad actors to perpetrate real-world harm.”
Activision-Blizzard has faced some ups and downs in the past weeks outside of ongoing discussions about its acquisition by Microsoft. The Overwatch developer revealed it has scrapped plans for robust player-vs.-environment content additions to Overwatch 2, which sparked ire in the community; Overwatch 2 was largely positioned as a necessary shift from the original title to bring in PvE gameplay and provide players with new touchpoints for the franchise. However, after years of silence on the non-competitive piece of the game, Overwatch 2 game director Aaron Keller confirmed Hero Missions will not be released as originally planned. Meanwhile, Blizzard fans got a bit of respite with the news that BlizzCon will return to Anaheim, California, from Nov. 3-4, 2023. The event was canceled in 2022 as Blizzard “reimagined” the conference, which has been a staple of its annual programming prior to disruption by the COVID-19 pandemic. |
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TRIVIA
A neighborhood in which U.S. city was recently in the news for naming its streets after Pokémon? (Email [email protected] with your answer, and be sure to include your name, company and city).
Answer to Our Last Trivia Question
What is the name of the developer of Mobile Legends: Bang Bang? Answer: Moonton. Kudos: Tom Moore | Kalt Productions, Los Angeles; David Westberg | SAG•AFTRA Federal Credit Union, Burbank, California |
DIRECTOR, PRODUCTION LIFETIME/LMN MARKETING PRODUCTION OPERATIONS
A+E NETWORKS
Remote
Lead campaign planning & production oversight, ensuring best-in-class creative. Direct Campaign Planning rollouts & ensure production readiness of marketing initiatives. Oversee production on high-end graphics/design/editorial projects. 7+ yrs working in a fast-paced, highly collaborative team, with relevant work exp. in production management. Full info HERE
SR CREATIVE DIRECTOR (BRAND + DESIGN)
A+E NETWORKS
Remote
Several opportunities available. Co-create & execute the creative vision & direction for the brand & uphold creative voice w/respect to all brand communications. Part executive, part designer, part visual artist, part writer, part director & all creative entrepreneur. Expert in ideation & creative process. 7+ yrs relevant work exp. Full info HERE
EXECUTIVE PRODUCER >>
NEWSMAX MEDIA INC/NYC: Determine best news stories for the program and create daily rundown. Work with show host in program preparation and execution. Identify compelling news stories. Delegate responsibilities as appropriate to producers, associate producers, and casting producers. 3+ years executive producing experience or overseeing newscast production. Full info HERE
STAGE MANAGER >>
NEWSMAX MEDIA INC/WASHINGTON DC: Works with Production management to maintains cast and crew lists and manages local rehearsal and show calendar. Oversee daily technical run-throughs directly prior to shows. Willing and able to work shifts between 12noon to 11pm and occasional Weekends and some longer hours during election and special events. Full info HERE
BROADCAST ENGINEER >>
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PRODUCER >>
NEWSMAX MEDIA INC/NEW YORK: Generate story ideas through research of news reports, social media, websites & contacts. Strong understanding of Newsmax brand & talent. Identify impactful news stories that result in provocative, compelling television. Delegate responsibilities as appropriate to associate producers, assignment editors & video editors. Bachelor’s degree preferred. Full info HERE
DIRECTOR, GENERAL AUDIENCE PUBLICITY >>
PBS/ARLINGTON VA, Hybrid: Leads the strategy, development & implementation of external communications to support PBS’s general audience content & provide support for PBS’s reputation & executive visibility. Manage relationships w/notable on-camera talent, producers – including partner agencies, managers, or agents supporting their programs. 8+ yrs of public relations exp. Full info HERE
AD SALES COORDINATOR, DIRECT RESPONSE
TV ONE
NYC, Hybrid, Remote
Work with account executives & sales planners utilizing internal computer system to fulfill sales orders through the execution of client schedules. Serve as the primary point of contact for ad agencies & TV One to resolve discrepancies, confirm schedule changes & distribute post & pre-logs. Bachelor’s degree or 2 yrs of exp. in advertising sales. Full info HERE
MANAGER OF ENTERPRISE CONTENT, WTKR
SCRIPPS NETWORKS
NORFOLK, VA
Collaborates w/other newsroom managers to leverage the Scripps content strategy as the foundation for market-specific local content strategy. Leading a team of people to regularly & reliably produce targeted enterprise & investigative stories of impact & importance to our community. 3 yrs of exp. in digital media, journalism, broadcast preferred. Full info HERE
SR. DIRECTOR, DIGITAL PLATFORMS AND PARTNERSHIPS
TV ONE
SILVERSIDE MD, NYC, Hybrid Remote
Develop, cultivate, and socialize vision, mission, and strategy for Digital Business, Programming Visibility, Content Creation and Content Partnerships & Data Governance. Lead and facilitate cross-functional and cross-company project teams. 12 yrs in the media & emerging platform landscape with building digital platforms and vMVPD growth strategy. Full info HERE
VP OF BROADCAST ENGINEERING >>
NEWSMAX MEDIA, INC./NYC, NEW YORK: Oversee the planning, management, installation & maintenance of the networks technical infrastructure: studios, transmitters, digital production platforms & automated systems. Ability to deploy in the field to coordinate special events. 8+ yrs of broadcast troubleshooting in a television network environment, preferably in a network News environment. Full info HERE
MEDIA RESEARCH MANAGER
CIRCLE MEDIA
NASHVILLE, TN
Evaluate programming for our linear and FAST channel schedules to provide insights for content strategy and audience growth. Analyze & interpret media research for programming, ad sales, marketing, and affiliate sales. Research, & preferably Nielsen background is a strongly preferred. Media Research with linear, or similar platforms, is required. Full info HERE
SCHEDULING ASSISTANT- PROGRAMMING DEPARTMENT
CIRCLE MEDIA
NASHVILLE, TN
Partner with the Programming Director to perform scheduling tasks for our Linear and FAST Channels. This includes data entry and distributing weekly schedules. Strong attention to detail and love for data entry/meta data is a plus. This role is ideal for someone looking to break into the media world. Full info HERE
TRAFFIC ASSISTANT- AD SALES METADATA ENTRY
CIRCLE MEDIA
NASHVILLE, TN
Performing a variety of administrative tasks to provide support to the Traffic Department. The majority of this role will focus on metadata entry and must have strong attention to detail. This role will also assist team members with projects and serve as an idea source during team meetings. Full info HERE
VIDEO EDITOR- MOTION GRAPHICS
CIRCLE MEDIA
NASHVILLE, TN
Responsible for editing a variety of content, including but not limited to: network promos, show promos, sponsor ads and graphics. The ideal candidate is highly skilled in the Adobe editing suite and is highly motivated and organized. After Effects/Motion graphics skills are needed and coding is preferred, but not required. Full info HERE
VICE PRESIDENT, COMPENSATION
A+E NETWORKS
NYC, Hybrid, Remote
Review current compensation programs to identify changes needed for a true best in class compensation approach. Develop simple tools that can be used by recruiters, candidates, & employees to effectively communicate all aspects of a compensation package. Minimum of 10 + years of experience in compensation. Full info HERE
DIRECTOR OF SALES
NEXSTAR
COLCHESTER, VT
Leader of the Sales Team. Drive new business & digital sales development. Manage inventory, rates, political sales processes & revenue forecasting. Develop and execute integrated marketing packages and projects to increase stations’ revenue. Resolve customer complaints regarding sales and service. Min. 5 years’ exp. in Television Sales Management. Full info HERE
NETWORK ACCOUNT EXECUTIVE
WEIGEL BROADCASTING CO.
CHICAGO
Building and managing relationships with existing and potential new clients and agencies through routine communication; actively grow industry relationships to gain marketplace intelligence. Generate revenue for the networks & meet monthly goals through effective outside sales techniques. 5 yrs of National Network selling and sales development exp. Full info HERE
AD SALES PLANNER >>
SINCLAIR BROADCASTING GROUP/NYC, Hybrid: Responsible for creating, analyzing & communicating sales proposals to the Sales team for presentation to advertising agencies and/or clients. Collaborate w/all media platforms & departments to create proposals, execute campaigns, manage stewardship & pacing of linear & digital deals. Point of contact post sale & provide excellent client services. Full info HERE
DIRECTOR OF SALES >>
NEXSTAR MEDIA GROUP WKRN -TV (ABC)/NASHVILLE TN: Being a Leader of the Sales Team and owning the position. Driving new business development. Managing inventory, rates, political sales processes & revenue forecasting. Developing and executing sales packages and projects to increase stations’ revenue. Performing other duties as assigned. Minimum five yrs experience in Television Station Management. Full info HERE
MANAGER, RIGHTS CLEARANCES, STANDARDS & PRACTICES
TV ONE
SILVER SPRING MD, Hybrid, Remote
Pre-screen broadcast programs, commercials and other content to ensure compliance with TV One’s current Content Standards, Federal Trade Commission/Federal Communications Commission regulations. Assign parental ratings to all TV One programming based on content review. 3+ yrs exp. in a rights clearances and standards and practices is preferred. Full info HERE
DIRECTOR OF AD SALES – PLATFORM PARTNER
BBC GLOBAL DIGITAL NEWS & STREAMING
NYC, Hybrid
BBC Global Digital News & Streaming is looking for a highly skilled, NY based, Director of Ad Sales – Platform Partner. The purpose of the role is to launch BBC Studios Youtube and social advertising proposition across the Americas, deliver advertising revenues across the BBC Studios global portfolio and build a best in market Partner Sales team. Full info HERE
LOG EDITOR, COMMERCIAL OPERATIONS
TV ONE
CHICAGO, IL, NEW YORK, NY – Hybrid, Remote
Prepare and update the daily assigned program log for TV One or Cleo TV. Manage the placement of key clients by using detailed instructions to ensure correct placement as ordered by the Advertising Sales team. Bachelor’s degree in a related field or 2+ years of experience in Broadcast Cable Log Operations. Full info HERE
SR. PROMO EDITOR
TV ONE
SILVER SPRING, Hybrid, Remote
Video editing, with primary responsibility in marketing and digital media. Work with creative marketing teams to complete their production assignments. Contribute creative ideas that will help elevate the brand. Organize, Manage and Archive Avid Media Projects and files. 10 years of video editing exp. including 5 years of promo editing exp. Full info HERE
ACCOUNT EXECUTIVE – AD SALES >>
GREAT AMERICAN MEDIA/CHICAGO Remote: Strategically sells linear & digital properties to drive Ad Sales revenue. Works with agencies & clients to develop unique advertising solutions for their brands. Requires 5-10 years of sales experience with established agency & client relationships. Seeking a motivated, self-starter with strong negotiation, communication & presentation skills. Full info HERE
SALES PLANNER – AD SALES >>
GREAT AMERICAN MEDIA/NEW YORK, Hybrid/Remote: Works with Account Executives to service clients daily. Builds sales plans, maintains media schedules & handles client requests such as stewardship, liability, and traffic concerns. Seeking a motivated, self-starter with strong communication, problem-solving & time management skills. Must have 1+ year of planning experience. Full info HERE
MOTION GRAPHIC DESIGNER >>
LONG STORY SHORT MEDIA/WASHINGTON, DC: Bring creative concepts to life through design and animation. Motion Designer will work in a team environment to share fresh design perspectives and create engaging high-quality content for a variety of subjects and media. Full Info HERE |
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Collaborate with team members to assess technical viability, test new technology and explore design options.
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